Marketing Lead

At SimpleHedge, we are on a mission to empower farmers with the tools they need to secure their profits and manage risk through accessible, intuitive hedging solutions. Our journey began with a vision to make hedging straightforward for farmers, addressing the challenges unique to agricultural markets. Today, SimpleHedge continues to innovate, providing a seamless, farmer-focused platform that combines real-time data, flexible options, and technical support.

Hybrid role based in Toronto, with 2 days per week in the office. Remote work for the remaining days.

We're seeking a marketing leader with experience at a software start-up. As Marketing Lead, you'll play a pivotal role in shaping our brand, driving user acquisition, and expanding our reach to farmers. This position reports directly to the CEO and involves building and executing comprehensive marketing strategies.

• Develop and implement a holistic marketing strategy, encompassing both online, and offline, with emphasis on digital marketing
• Create, launch, and optimize paid ad campaigns across platforms such as Meta
  
  • Including filming, screen recording, and use AI to create short-form video from scripts provided by sales and executive leadership 
• Build relationships with farming and agriculture commodity trading influencers to help farmers learn about SimpleHedge 
• Track, analyze, and report on key marketing metrics using tools like Google Analytics, HubSpot, or similar, to measure ROI and iterate on campaigns for continuous improvement.
• Manage marketing budgets, vendor relationships, and a small team (with potential to grow), focusing on high-impact activities without hands-on video production (which will be handled by a separate hire).
• Oversee brand positioning and messaging to ensure consistency across all channels, while adapting to the unique needs of our agricultural user base.

• Proven experience leading marketing at a software startup, with at least 2 years in a leadership role driving growth in a fast-paced environment.
• Strong expertise in digital marketing, ad campaign management, and organic growth tactics, with a track record of delivering measurable results.
• Exceptional communication and leadership abilities, with experience collaborating across teams.
• Familiarity with fintech is preferred but not required.

• Competitive compensation package, including base salary, performance bonuses, and equity options.
• A collaborative, innovative startup culture focused on making a real impact in agriculture.
• Tools and resources to succeed, including access to top marketing software and a supportive team.

If you're a great fit and ready to apply - send us an email: mark@simplehedge.com.